The Circular Economy: A Model for a Sustainable Future

As many scientists sound the alarm about the alarming rate at which we exploit our planet's resources, the concept of a circular economy emerges as a beacon of hope for a more sustainable future. 

What is the Circular Economy?

The circular economy model contrasts with the linear economy, a model that has prevailed since the industrial revolution and is based on the "extract-produce-consume-dispose" model. "We see that it leads to waste at all levels. We consume the planet's resources as if they were infinite, while we know we have only one planet and resources are not available indefinitely. That's why we need to rethink our economic model," says Hélène Gervais, environmental advisor at RECYC-QUÉBEC .

The circular economy model, on the other hand, offers a promising alternative by rethinking how we consume and produce. It is based on two pillars: reducing resource consumption and maximizing their use. To establish a circular economy, it is essential to rethink our business practices, including rethinking our supply chains, designing durable products, and maximizing operational efficiency. The circular economy also encourages the reuse, repair, and refurbishment of products to extend their lifespan.

Practical Circular Initiatives

In Quebec, many companies stand out for their circular economy initiatives. For example, Maçonnerie Gratton has patented a machine called Brick Recyc , which removes mortar from bricks to reuse them on construction sites, thereby avoiding the transportation of this material. The company estimates that this equipment prevents the production of 6 tons of greenhouse gases for the construction of a 1000-square-foot wall.

While Intellinox Technologies , specializing in ventilation systems for professional kitchens, has modified its business model to focus on renting and repairing equipment, significantly reducing energy consumption and electricity bills for its clients.

Another example is Poséidon , a retailer of pools and spas, which has added a spa refurbishment service to its offerings, reselling them at low prices to its customers. This allows the company to keep its employees working year-round while extending the products' lifespan.

A Step-by-Step Transition

While the transition to a circular economy model presents challenges for businesses, such as financing and transforming traditional business models, it also offers advantageous opportunities. By securing supplies, reducing costs, and fostering innovation, companies can not only strengthen their competitiveness but also contribute to environmental preservation.

Through funding programs, partnerships, and awareness initiatives, RECYC-QUÉBEC is committed to supporting the transition to a circular economy in Quebec. For an existing company wishing to integrate the circular economy model, the first step is to establish a diagnosis, then evaluate the possibilities by consulting both internally and externally and studying the competition. Once the priority actions are identified, an action plan is established, which may include pilot projects to test solutions. Based on the results obtained, they can then be implemented on a larger scale. "Like any new practice in a company, the circular economy is no exception; it really involves going step by step," emphasizes Hélène Gervais.